CLX Clorox Company (The)
Consumer Defensive · Household & Personal Products
87.09
+1.03%
About the company
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
52-week range
Dividend deep dive
The Clorox Company, a Consumer Defensive firm in the Household & Personal Products sector, currently offers a dividend yield of 5.97%. This is significantly above its 5-year average yield of 3.21%, and well above its 5-year high of 3.82%. The company has an overall rating score of 7.0. Its momentum score is 0.0, indicating a poor recent price trend, while its value score is 5.0, suggesting a neutral valuation relative to peers. The stock's price is currently $83.8, while its 52-week high was $128.9.
Dividend history
Clorox has a dividend increase streak of 23 years, qualifying it as a CCC Contender. Over the past three years, the dividend has grown at a CAGR of 1.68%, and over five years, at 2.54%. The dividend per share has steadily increased from $2.90 in 2014 to $4.76 in 2023, with projected dividends of $4.84 for 2024 and $4.92 for 2025. This consistent, albeit slow, growth indicates a commitment to shareholder returns. The dividend doubling time is 28.3 years based on a 2.54% CAGR.
Dividend safety
The dividend safety for Clorox is currently flagged as "at_risk." The payout ratio stands at 103.95%, indicating that the company is paying out more in dividends than it earns, which is unsustainable long-term.
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AI-generated from Quantic's dividend data · Updated 28 Sep 2026 · Information, not financial advice.
Price history
Dividend profile
Yield band A stock's current dividend yield shown against its own range over the past five years — the low, average and high. Near the high end the shares look relatively cheap for the income they pay; near the low end, relatively expensive. It's the picture behind Dividend Yield Theory. Learn more → (5-year)
Payment calendar
Dividend history
Per-share dividend by year
Debt & leverage
Latest reported balance-sheet figures.
Held by 3 investors
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